January 12, 2026 – Playtech and bet365 have expanded their United States footprint through the launch of dedicated live casino studios in Pennsylvania and New Jersey.

The two facilities introduce a total of 10 live tables designed exclusively for bet365, covering core live casino verticals including roulette, blackjack, and baccarat. The launch represents bet365’s first fully dedicated live casino tables in the US market.

The studios are powered by Playtech’s customized live casino infrastructure, structured to support operator-specific branding and gameplay configurations. The expansion reflects a continued focus on strengthening localized live casino offerings within regulated US jurisdictions.

According to Marat Koss, Chief Interactive Gaming Officer at Playtech, the initiative forms part of the company’s broader strategy to scale bespoke live gaming environments for strategic partners in key growth markets. The United States remains a focal region within Playtech’s long-term expansion roadmap.

Thomas Griffiths, Chief Executive Officer and Head of Gaming at bet365, stated that the studio launch supports the operator’s objective of reinforcing its presence across regulated US states through differentiated live casino experiences.

The collaboration highlights the ongoing commercial relationship between the two companies, which have partnered across multiple international markets. The US studio rollout signals continued investment in localized live casino infrastructure within one of the world’s fastest-growing regulated gaming markets.