Blueprint Gaming

Blueprint Gaming Ltd is a UK-based business-to-business slot developer, registered in England (company number 06225948) and headquartered at Blueprint House, Northern Road, Newark, England. The studio supplies casino games directly to licensed operators rather than operating consumer-facing casino brands itself.

Blueprint Gaming is part of Merkur Group, the international gaming brand associated with Germany’s Gauselmann Group. The company’s official site discloses this relationship directly. The studio also runs subsidiaries in Malta (Blueprint Technologies (Malta) Ltd, which the company’s official site states is licensed by the Malta Gaming Authority) and Gibraltar (Blueprint Technologies (Gibraltar) Limited, the Malta entity’s parent company).

The studio is best known for two long-running franchises — Fishin’ Frenzy and Eye of Horus — along with Jackpot King, its own progressive jackpot system built into a range of titles. Blueprint also licenses Big Time Gaming’s Megaways mechanic for some of its releases, combining it with its own game designs.

Key Facts

Legal Name	Blueprint Gaming Ltd (formerly Blueprint Entertainment UK Limited)
Company Registered	25 April 2007 (Companies House)
Headquarters	Blueprint House, Northern Road, Newark, England, NG24 2EU
Licensing	UK Gambling Commission, account number 6516 (Gambling Software, Game Host, and Gaming Machine Technical licences)
Parent Company	Merkur Group
Signature System	Jackpot King (proprietary progressive jackpot technology)
Official Website	blueprintgaming.com

Flagship Games & Style

Blueprint’s portfolio centers on a small number of long-lived franchises. Fishin’ Frenzy — a fishing-themed slot with a collect-and-multiply bonus format — is the studio’s most recognisable brand, with multiple sequels and Megaways variants. Eye of Horus, an Egyptian-themed slot, is its other core franchise, also expanded into a Megaways version.

Several Blueprint titles use branded intellectual property under licence, including Game of Thrones (HBO), The Goonies, and The Flintstones — these are Blueprint’s own game builds wrapped around licensed IP. Separately, some titles in the Fishin’ Frenzy and Eye of Horus lines use the Megaways reel mechanic under licence from Big Time Gaming, the mechanic’s original developer — Blueprint built these games itself but licenses the underlying Megaways technology. Jackpot King is layered into numerous titles across Blueprint’s catalogue rather than tied to a single game, and the studio has also paired it with a newer jackpot product it calls Rapid Fire Jackpots.