AvatarUX
Company Overview
AvatarUX is a slot studio that launched in 2019, entering the market through a distribution partnership with Yggdrasil before building out its own catalogue and technology. The company runs a hybrid distribution model, supplying operators directly while also releasing content through third-party resellers and distributors.
The studio operates from three offices — Noida, India; Birkirkara, Malta; and Kraków, Poland — without designating any single location as a headquarters. AvatarUX has been through several changes at the top: Nicola Longmuir became CEO in January 2022, Lara Falzon succeeded her in early 2024 following an announcement in December 2023, and Andrew Foster took over as CEO in September 2025, with a Chief Product Officer hire following shortly after.
AvatarUX’s identity centers on PopWins™, a proprietary mechanic it describes as “award-winning,” which the studio launched in 2020 and has since built into a franchise of related titles. In 2021 the company brought its content distribution in-house by launching its own Remote Gaming Server (RGS). AvatarUX’s homepage also lists a run of industry-award recognitions between 2021 and 2024, including an EGR Slot Supplier Rising Star award (2022), a CasinoBeats Game Innovation award (2021), a CasinoBeats Game Mechanic of the Year award (2023), and a SlotsWise Slot Game Developer of the Year award (2024) — industry accolades rather than regulatory licenses, and self-reported by the studio.
Key Facts
| Founded | 2019 |
|---|---|
| Offices | Noida, India; Birkirkara, Malta; Kraków, Poland (no single headquarters designated) |
| Licensing | Sweden – Spelinspektionen, licence 23Si1469, issued 7 June 2023; Romania – ONJN Class 2 licence L2254352Y001647, issued 31 March 2025; Malta – MGA Recognition Notice RN/024/2025, issued 9 July 2025 (a Recognition Notice, not a full MGA Critical Gaming Supply Licence). All three per the studio’s own site; not independently cross-checked against regulator registries. |
| Number of Games | Around 90 titles, per the studio’s own portfolio description |
| Signature Mechanic | PopWins™ |
| Official Website | avatarux.com |
Flagship Games & Style
PopWins™ is AvatarUX’s core proprietary mechanic and the base for a “Pop” franchise of titles, including CherryPop™, LooneyPop™, and MonkeyPop™. Beyond PopWins™, the studio has developed several other in-house mechanic brands, among them ZapReel™, MultiPop™, StickyPop™, Xpops and Popscade, and Infinity Stacks.
AvatarUX also licenses its own intellectual property outward — it struck a deal allowing StakeLogic to use the PopWins™ mechanic in StakeLogic’s own releases, a licensing arrangement rather than a standard distribution partnership.
Distribution runs through a mix of platform and aggregation partners rather than direct-to-operator supply alone: Yggdrasil since the studio’s 2019 launch, Light & Wonder since 2022, Relax Gaming’s Silver Bullet program (joined 2023) which expanded into the Powered By Relax platform in March 2026, and Digitain’s Casino Engine aggregation platform since March 2025. These are platform and technology partners rather than consumer-facing casino brands.
Latest Releases
AvatarUX’s most recent confirmed releases, per its own news archive, are:
- Blessings of Caishen — a 3×3, 5-payline medium-volatility slot with a stacked multiplier wild (1x–500x) and a wild nudge respin feature, capped at 15,000x. Published 9 July 2026.
- Dyna-Mule — features a “Wild Throw” finishing mechanic, capped at 20,000x. Published 22 June 2026.
- 3 Power Bears — a multiplier-driven title released globally. Published 10 June 2026.
- Piggy Pop Grand Affair 2 — built around a six-booster bonus system, capped at 15,000x. Published 4 June 2026.
- Crypto Crown 5 — distributed across the studio’s operator network. Published 28 May 2026.
