2 March 2026 – Play’n GO has announced record-breaking performance results for Book of Dead GO Collect, reporting significant growth in player activity, bets, and gross gaming revenue (GGR) across regulated markets.
Commercial Performance Milestone
Released on 26 February, Book of Dead GO Collect represents an evolution of the long-established Book of Dead franchise. According to Play’n GO, the title achieved record engagement metrics shortly after launch, reinforcing the continued strength of the Rich Wilde IP within regulated markets.
Enduring Strength of the Dead Series
More than a decade after Rich Wilde first appeared, the Dead series remains one of the most recognised franchises in online slots. The performance of GO Collect reflects sustained player demand for narrative-driven and character-led slot experiences.
Marketing Campaign Support
The launch was supported by a multi-channel marketing initiative that included comic-inspired artwork, a large-scale sand art installation, and a limited-edition Rich Wilde brick-built figurine designed to commemorate the franchise’s ten-year milestone.
Strategic Positioning in Regulated Markets
Play’n GO noted that the results further reinforce its position as a leading supplier of entertainment-driven iGaming content. The success highlights the studio’s ability to extend established IP while maintaining commercial scalability in regulated environments.
Global Distribution
Book of Dead GO Collect is currently available through licensed operators worldwide via Play’n GO’s integration network.
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